Business Musings: Bookstores and Libraries (Planning for 2019 Part 3)

If you’re a writer and, more specifically, if you’re an indie writer, there’s a lot of opportunity in the bookstore and library markets. Yes, indeedy, I’m talking brick-and-mortar stuff. First, a reminder: I’m doing a short series reviewing 2018 with an eye toward 2019. If you have not read the first post in this series, please do so. I will be referring to it throughout […]

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The Business Rusch: When The Old Ways Work (Discoverability Part 13)

Yeah, yeah, I was pretty disparaging of the old ways to promote books back fifteen weeks ago, when I was just digging into this series. And there’s a good reason to disparage the way Things Have Always Been Done. But here’s the catch: The old ways work. Occasionally. Sometimes. When done right. They usually aren’t done right. In fact, most places—including traditional publishers—use all the […]

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The Business Rusch: Pricing Part 2 Or (Discoverability Part 7 Continued)

 As expected, I couldn’t answer e-mails or work long on my blog last week. I may take that tactic this week as well, because you folks had a much better conversation in the comments than you would have had with me involved. Besides, I don’t like talking about pricing. Yet here I go with the second part of this series. Some of you e-mailed me […]

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The Business Rusch: Shifting Sands

I live on the beach. Here the sand shifts daily. We expect it. We watch it. The tide comes in; the tide goes out; the sand moves. But I grew up in the Midwest. The land is firm there, solid. When someone builds a road it remains a recognizable road. Frigid winters and hot summers may buckle the pavement, but the road beneath remains something […]

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The Business Rusch: The Year of The Bookstore

A week ago Sunday, one of our local booksellers, Sheldon McArthur of North by Northwest Books, tossed me the April 22, 2013 Publishers Weekly. The issue has a good review of my upcoming Kris DeLake novel, A Spy To Die For, but it turns out that wasn’t why Sheldon gave me the PW. He gave it to me to see my reaction to the ad […]

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The Business Rusch: The End of The World as We Know It

If you read mainstream publishing news, like I do, occasionally your head will explode. Or you’ll run around in a panic, turning into one of those long-haired barefoot New Yorker cartoon characters, carrying a sign saying that the world is about to end. For many in traditional publishing, the world is ending. Their clout is vanishing and their ability to understand what is going on […]

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The Business Rusch: Promotion

  The Business Rusch: Promotion Kristine Kathryn Rusch Finally, a week that’s a little slower than some others on the news front.  Yes, there are some great blogs out there and some interesting news stories, but nothing earth-shattering.  Or should I say, nothing that can’t wait until next week. Since December, many of you have asked for a blog on promotion in this new world.  […]

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