Business Musings: Exclusivity in 2022 Part Two

The previous post discussed some of the ways to use exclusivity to benefit an indie publishing business. I especially focused on how to think about a short-term exclusive project. The problem comes with long-term or even permanent exclusivity. Normally this business blog is from the writer’s point of view. But it’s always important to understand […]

Continue Reading

Business Musings: Expand Your Target Audience 2: Slow Growth (Branding/Discoverability)

  Writers always believe that they can become a bestseller if they only goose their sales properly. I actually had a brand-new writer scream at me once about this very thing. Back in the early days of Amazon’s Kindle, she had “sold” 50,000 copies of her only novel by giving it away for free. “I’ll […]

Continue Reading