Business Musings: Entertainment in the 21st Century (Part One)

One of my routes on my morning runs each week takes me past a small independent high-end movie theater, privately owned. It has a full restaurant, a beautiful bar, a space that can be rented for civic events, and six small theaters with extremely comfortable chairs. In the Before times, as one reporter likes to call everything pre-Covid, the theater had a wait-staff that would […]

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Business Musings: Bookstores and Libraries (Planning for 2019 Part 3)

If you’re a writer and, more specifically, if you’re an indie writer, there’s a lot of opportunity in the bookstore and library markets. Yes, indeedy, I’m talking brick-and-mortar stuff. First, a reminder: I’m doing a short series reviewing 2018 with an eye toward 2019. If you have not read the first post in this series, please do so. I will be referring to it throughout […]

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Business Musings: Barnes & Noble

Barnes & Noble is undergoing changes yet again. What does this mean for writers?

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Business Musings: The Data Divide

I wish I could have been a fly on the wall at the Digital Book World Conference last week as Data Guy made his presentation. He brings data to a world still stuck in the 19th century. As I read reports of the reaction to his presentation, I saw continual insistence that publishing is about “gut instinct” and the ways that data undermines the art […]

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The Business Rusch: Publicity Campaigns (Discoverability Part 14)

As I started this post on a Monday night over two weeks ago, my Kris DeLake novel, A Spy To Die For, ranked #1 on two Amazon bestseller lists. Both are subgenre lists: 1. Kindle Store > Kindle eBooks > Romance > Science Fiction 2. Books > Romance > Science Fiction And #6 in another: Kindle Store > Kindle eBooks > Mystery, Thriller & Suspense […]

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The Business Rusch: Ain’t Nothing Perfect

Every week, I get dozens of e-mails from folks who read my blog. Most of the emails are links or comments on the topic at hand, some are requests for information, and a few are about decisions. Either the writer has trouble with their traditional publisher, needs help with subsidiary rights, wants a list of IP attorneys to go after someone for something or, increasingly, […]

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The Business Rusch: The Changing Playing Field

Let’s start with some really cool statistics. The first is reliable. It’s based on daily data received from 70 million retail locations all over the United States. Here it is: In the first quarter of 2013, brick-and-mortar bookstores saw a 27% increase in foot traffic over the same period in 2012. Combine that with the number of independent brick-and-mortar booksellers increasing for the past four […]

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The Business Rusch: Shifting Sands

I live on the beach. Here the sand shifts daily. We expect it. We watch it. The tide comes in; the tide goes out; the sand moves. But I grew up in the Midwest. The land is firm there, solid. When someone builds a road it remains a recognizable road. Frigid winters and hot summers may buckle the pavement, but the road beneath remains something […]

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The Business Rusch: Four Years

On April 2, 2009, I began what I called an experiment. I decided to write an entire book, section by section, online every week. It took me 18 months of weekly posts to finish the book, which is called The Freelancer’s Survival Guide. By that point, I had thousands of weekly followers who came here for business advice. The Freelancer’s Survival Guide is for freelancers […]

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The Business Rusch: The Logic Behind Self Publishing

Every morning, I read two or three newspapers on my iPad. One of those papers, The Los Angeles Times, has continued to showcase an editorial about the “death” of the self-published author. (I refuse to link to this thing; look it up yourself if you’re curious.) Okay, the article’s not really the death of the self-published author. But the stupid piece, which I have clicked […]

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