Business Musings: Entertainment in the 21st Century (Part One)

One of my routes on my morning runs each week takes me past a small independent high-end movie theater, privately owned. It has a full restaurant, a beautiful bar, a space that can be rented for civic events, and six small theaters with extremely comfortable chairs. In the Before times, as one reporter likes to […]

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Business Musings: Bookstores and Libraries (Planning for 2019 Part 3)

If you’re a writer and, more specifically, if you’re an indie writer, there’s a lot of opportunity in the bookstore and library markets. Yes, indeedy, I’m talking brick-and-mortar stuff. First, a reminder: I’m doing a short series reviewing 2018 with an eye toward 2019. If you have not read the first post in this series, […]

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The Business Rusch: Publicity Campaigns (Discoverability Part 14)

As I started this post on a Monday night over two weeks ago, my Kris DeLake novel, A Spy To Die For, ranked #1 on two Amazon bestseller lists. Both are subgenre lists: 1. Kindle Store > Kindle eBooks > Romance > Science Fiction 2. Books > Romance > Science Fiction And #6 in another: […]

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The Business Rusch: The Changing Playing Field

Let’s start with some really cool statistics. The first is reliable. It’s based on daily data received from 70 million retail locations all over the United States. Here it is: In the first quarter of 2013, brick-and-mortar bookstores saw a 27% increase in foot traffic over the same period in 2012. Combine that with the […]

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The Business Rusch: The Logic Behind Self Publishing

Every morning, I read two or three newspapers on my iPad. One of those papers, The Los Angeles Times, has continued to showcase an editorial about the “death” of the self-published author. (I refuse to link to this thing; look it up yourself if you’re curious.) Okay, the article’s not really the death of the […]

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