Brand Identity is how you want customers to perceive your brand. Right now, remember, we’re dealing with building the brand. So you get to think about how you want that brand to be perceived. You need to imagine your target as you develop your brand identity. What do you want your target audience to think about your brand?
Let’s start wide with the overall steps to building a brand identity, and then I’ll refine for writers.
When I was taking classes in the craft of fiction, everyone—from established professional writers to English professors—recommended that a writer never ever say that a character looked like a famous actor. No “he resembled a young Orson Welles” or “she dressed like Claudette Colbert.” Not only was it lazy writing—the Gurus said—but, more importantly, there was no way for your reader to know exactly what […]
This morning, on my Twitter feed, a kind gentleman tweeted me with the news that he had just bought the first volume of Fiction River on Smashwords. Then he thanked me for “having good sense to make it easy not to steal.” I know what he meant, even though the tweet was oddly phrased: WMG Publishing has published DRM-free editions of Fiction River, in addition […]
Last February, BBC4 ran a Short History of Vampires and included my story, “Hero Dust.” They’re rerunning the series this month (I wonder why?) and you can listen to “Hero Dust” for free until Sunday. Just follow this link. You can also get your own e-book copy of “Hero Dust” from fine e-booksellers everywhere.
I’m kicking off Vampire Days on my blog. First up, an audio surprise: On Sunday, BBC Radio 7 will air the second part in its Short History of Vampires. That part is my short story, “Hero Dust.” If you’re in England, you can listen on BBC Radio 7 live at 18:30 or 00:30. Or you can listen on the web at those times. (Those are […]