Business Musings: The Story (Rethinking The Writing Business Part Three)

I know some of you worried after the first post about the licensing business that you wouldn’t be able to do any of this until you were famous, or until your project is as big as Game of Thrones. That’s incorrect. You can do it as a relative unknown with a brand-new project, if you go about it correctly.

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Business Musings: Brand Identity (Branding/Discoverability)

Brand Identity is how you want customers to perceive your brand. Right now, remember, we’re dealing with building the brand. So you get to think about how you want that brand to be perceived. You need to imagine your target as you develop your brand identity. What do you want your target audience to think about your brand?

Let’s start wide with the overall steps to building a brand identity, and then I’ll refine for writers.

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The Business Rusch: Generational Divide

When I was taking classes in the craft of fiction, everyone—from established professional writers to English professors—recommended that a writer never ever say that a character looked like a famous actor. No “he resembled a young Orson Welles” or “she dressed like Claudette Colbert.” Not only was it lazy writing—the Gurus said—but, more importantly, there […]

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