The Business Rusch: The Fierce Urgency of Now (Discoverability Part 3)

 We’re all familiar with the “fierce urgency of now.” We have experienced it all of our lives. It’s that feeling that we have to have something or have to do something right now or we’ll lose the chance. When it comes to buying something, “the fierce urgency of now” used to drive our purchasing life. Back in the days of brick-and-mortar stores only, back in […]

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The Business Rusch: Word of Mouth

Writers always panic. They finish a book and expect the world to fall at their feet. At the same time, they worry that no one will notice. And, because all writers who are writing today were raised in the traditional publishing model, they believe that if no one discovers their book now, this minute, if no one hears of them the day of the book’s […]

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