It is no longer possible for an independent bookseller in the United States to remain in business based on in-store book sales alone. Okay, maybe a handful are doing it in high traffic areas with low rents, but not many at all. The old way is no longer the new way, and unless the bookseller understands that, the bookstore goes out of business.
But readers do want their paper books. And readers love browsing bookshelves. Sometimes readers “window,” meaning they look at books on the shelves, then order them online. Readers recognize that they will discover books that are new to them in person more often than they’ll discover them while shopping online. So book people venture into any place with books.