The publishing industry has been shifting since 2009. Indie publishing has become a force since 2011 or so. At first, we writers made our work available, but the things that worked six years ago don’t work now. The problem is that the marketing gurus for writers are just other writers with an okay idea. As I’ve said all along, we writers must accept that we’re […]
Business Musings: Define Your Target Audience: The Early Stages (Branding/Discoverability)
I love this blog. I love it because you readers make it so much better with your questions and comments. Last week, I wrote about the early stages of building a brand. In that post is something that seems pretty straightforward to me—define your target audience. Some of you remarked in the email and the comments that you’ve been struggling with this one thing […]
Business Musings: How To Build A Brand: The Early Stages (Branding/Discoverability)
When I do marketing posts, they tend to freak my loyal readers out. Sometimes, the posts freak me out too. What writers want from marketing blogs are simple suggestions that boil down to this: Do x, y, and z, and you’ll get these fantastic results! Only it doesn’t work that way. Or rather, it doesn’t work that way for everyone. I’m writing this on Sunday, […]
Business Musings: Types of Brands (Branding/Discoverability)
I’ve been talking to myself lately. Actually, I’ve been talking back to podcasts, vlogs, and emails. Ever since I said I would be doing a series on branding, I’ve gotten links to great branding tips. (Please, keep them coming.) Every single link I received that dealt with branding from a writer’s perspective talked about cover branding. Lots of great information in each and every one […]
Business Musings: The Ideas of A Cold-Fogged Brain (Discoverability Again)
I feel like I’ve been on a particularly grueling business trip, and am slowly recalibrating back into my office. I worked very hard in the front part of April as I prepared for the science fiction writing workshop I ran here on the Oregon Coast. Then the workshop happened. Lots of great discussions, great questions, great stories, and dedicated work later, we finished…and I got […]
The Business Rusch: More Passive Marketing (Discoverability Part 8)
This week, Hugh Howey put a funny post on his website. Titled “One-Man Operation,” Hugh’s post profiles—if you want to call it that—the man who runs Nautilis Publishing in Taiwan. Nautilis publishes Hugh, and according to the post, has existed since 2010, and has done two books per year. They’re always bestsellers. Hugh says his book has sold 50,000 copies in Taiwan alone. Apparently, the […]
Ten Little Fen: A Spade/Paladin Novel
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The Chase
The Chase, the latest Diving novel, answers a lot of your questions about the series. It also might cause you to ask a few more. Click here to find out more.
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A New Edition of A Dangerous Road
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