Business Musings: Die Hard (Licensing)

In July of 2018, Bruce Willis emphatically stated (at his Comedy Central roast) that the 1988 movie Die Hard, which made him an action star, “is not a Christmas movie.” It is, he said, “a goddamn Bruce Willis movie!” Well, yeah, Die Hard is a Bruce Willis movie because it’s hard to imagine anyone else in the role of John McClane. Arnold Schwarzenegger turned the […]

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The Business Rusch: Out! All of You!

Those of you who read this blog regularly know I have a magpie brain. I find shiny things here and there, and then I put them together—not to create a nest (I have one, thanks)—but to help me form a realization or to figure out the solution to a problem or to reinforce things I already know. I have been reading Peter Guralnick’s Lost Highway, […]

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