Business Musings: The Decision Tree (Rethinking The Writing Business Part Eight)

At a dinner a few nights ago, Dean said that he was having trouble figuring out how to talk about some of the steps we make in licensing. Dean’s the one who is the face of our workshops, and we’re doing one that chronicles the transition we’re making at WMG Publishing from a publishing business to a licensing business. (You can join it that transition […]

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Business Musings: Art (Rethinking The Writing Business Part Six)

The eagle-eyed among you will note that we changed the cover of the brand-new Kristine Grayson release about two weeks after the book came out. Allyson Longuiera, the publisher of WMG and our designer, discusses the reasons why in her blog of a few weeks ago. The short version is really simple: the art on the cover appeared on another book first. Another fairy tale […]

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Business Musings: Triage (Rethinking The Writing Business Part Five)

Everyone who read the previous post on inventory and the things you needed to do to manage your inventory freaked out. Or, rather, everyone who communicated with me afterwards ran the scale from mildly freaked out to majorly freaked out. And I must confess: the idea of going through all of my inventory, with an eye to licensing every little piece, freaks me out as […]

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Business Musings: Rethinking The Writing Business (Part One)

When the disruption hit the publishing industry ten years ago, I watched with a wary eye. After I finished The Freelancer’s Survival Guide in the summer of 2010, I repurposed this weekly blog to help me understand the changes the publishing industry was undergoing. It seemed, in those heady days, that everything changed daily. And there was a large contingent of brand-new writers who knew […]

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Business Musings: Here It Comes

I didn’t mean to go down the rabbit hole this afternoon. I blame Led Zeppelin. Seriously. I blame them. In mid-May, I flagged an article on Rollingstone.com titled “The Eternal Revenue Stream of Led Zeppelin.” I had no real idea what the article was about, but I figured it might be important for writers, because the music business is always way ahead of the next […]

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Business Musings: Licensing Expo Prep 1

As I write this, the Las Vegas Licensing Expo is over three weeks away. When this goes live, it’s less than a week away. The expo, which is the biggest of its kind in the world, puts licensors together with licensees, and allows people with intellectual property to perhaps license it to someone who wants to produce some kind of derivative work. If you didn’t […]

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Business Musings: Inventory

We are at the tailend of what I like to call the messy middle of the Diving Universe Kickstarter. Every Kickstarter has a pattern. It goes well in the beginning—almost a straight upward trajectory if you’re graphing it. And then it plateaus. If you’re lucky, the Kickstarter has another growth spurt before funding. And if you’re really lucky, there’s another growth spurt at the very […]

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Business Musings: Taming The Critical Voice

It’s too soon to declare victory. In fact, I’m not sure victory should ever be claimed. Not when it comes to the critical voice that lives in our heads. You know, the one that just shouted out loud (in my head) telling me that sentence two has a passive construction. Um, yeah, Doofus. On purpose. Anyway. As I mentioned in the post on critical voice, […]

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Business Musings: Critical Voice

For years, Dean and I have taught that the critical voice is the enemy of the creative voice. I actually use a diagram when I teach that illustrates the point. It comes from this observation: Human beings crave stories. We do most everything in storytelling form. Learning often comes in the form of storytelling. If were lucky enough as children to have literate parents, they […]

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Business Musings: Fun

How To Put The Fun Back Into Your Writing

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