The Business Rusch: Generational Divide

When I was taking classes in the craft of fiction, everyone—from established professional writers to English professors—recommended that a writer never ever say that a character looked like a famous actor. No “he resembled a young Orson Welles” or “she dressed like Claudette Colbert.” Not only was it lazy writing—the Gurus said—but, more importantly, there was no way for your reader to know exactly what […]

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The Business Rusch: In The Beginning (Discoverability Part 5)

Alert American music fans monitoring social media in the wee hours of Friday, December 13th, became—for a few hours anyway—the most newsworthy fan base in the world. Somewhere around midnight on either Thursday or Friday depending on the time zone,  Beyoncé—in the words of Consequence of Sound’s editor-in-chief Michael Roffman —“simply uploaded her fifth, eponymous-titled album to iTunes, complete with 17 videos to accompany the album’s […]

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