The Business Rusch: The Old Ways Part 2 (or Discoverability Part 4 Continued)

Last week, I wrote a blog about the way traditional publishers market bestselling books. Most writers, indie published and traditionally published, mimic what traditional publishers do for their bestsellers. Unfortunately, traditional publishers put very little thought into their promotions. As long-time traditionally published bestseller (who happened to be a salesman before he became a writer) stated in his response to last week’s blog: Publishing is […]

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The Business Rusch: The Old Stone Path

The Business Rusch: The Old Stone Path Kristine Kathryn Rusch Once upon a time in a land not so far away, publishing made sense. Okay, it didn’t exactly make sense, but there was a set way to do things. For writers, it was pretty easy. We wrote something, and mailed it to an editor who decided whether or not to buy that something. If the […]

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