The Business Rusch: When The Old Ways Work (Discoverability Part 13)

Yeah, yeah, I was pretty disparaging of the old ways to promote books back fifteen weeks ago, when I was just digging into this series. And there’s a good reason to disparage the way Things Have Always Been Done. But here’s the catch: The old ways work. Occasionally. Sometimes. When done right. They usually aren’t done right. In fact, most places—including traditional publishers—use all the […]

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The Business Rusch: The Logic Behind Self Publishing

Every morning, I read two or three newspapers on my iPad. One of those papers, The Los Angeles Times, has continued to showcase an editorial about the “death” of the self-published author. (I refuse to link to this thing; look it up yourself if you’re curious.) Okay, the article’s not really the death of the self-published author. But the stupid piece, which I have clicked […]

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The Business Rusch: Why Not?

The Business Rusch: Why Not? Kristine Kathryn Rusch On TV’s most popular drama series, NCIS, the main character, Leroy Jethro Gibbs, walks through the office, and if he hears a stupid statement, he slaps the speaker on the back of the head. Now, this is fiction, mind you. In any real office, military or not, he’d probably be fired, brought up on charges, or forced […]

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The Business Rusch: Surviving The Transition (Part One)

  The Business Rusch: Surviving The Transition (Part One) Kristine Kathryn Rusch I know I scared a lot of you last week. Many of you—most of you, judging by my private e-mail and the discussions I had in person in Los Angeles over the weekend—had no idea the industry had changed so much.  Most of my conversations in Los Angeles, when I wasn’t meeting with […]

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The Business Rusch: The Nimble Presses (Changing Times Part Five)

The Business Rusch: The Nimble Presses (Changing Times Part Five) Kristine Kathryn Rusch Last week, I wrote about how I believe e-publishing will save Big Publishing and got a lot of great comments.  I also got some private letters accusing me of being a “defender” of Big Publisher, a “shill” for Big Publishing, and a few very strange things.  (I’m not sure why discussing Big […]

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