The Business Rusch: When The Old Ways Work (Discoverability Part 13)

Yeah, yeah, I was pretty disparaging of the old ways to promote books back fifteen weeks ago, when I was just digging into this series. And there’s a good reason to disparage the way Things Have Always Been Done. But here’s the catch: The old ways work. Occasionally. Sometimes. When done right. They usually aren’t […]

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The Business Rusch: The Logic Behind Self Publishing

Every morning, I read two or three newspapers on my iPad. One of those papers, The Los Angeles Times, has continued to showcase an editorial about the “death” of the self-published author. (I refuse to link to this thing; look it up yourself if you’re curious.) Okay, the article’s not really the death of the […]

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The Business Rusch: Surviving The Transition (Part One)

  The Business Rusch: Surviving The Transition (Part One) Kristine Kathryn Rusch I know I scared a lot of you last week. Many of you—most of you, judging by my private e-mail and the discussions I had in person in Los Angeles over the weekend—had no idea the industry had changed so much.  Most of […]

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The Business Rusch: The Nimble Presses (Changing Times Part Five)

The Business Rusch: The Nimble Presses (Changing Times Part Five) Kristine Kathryn Rusch Last week, I wrote about how I believe e-publishing will save Big Publishing and got a lot of great comments.  I also got some private letters accusing me of being a “defender” of Big Publisher, a “shill” for Big Publishing, and a […]

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