Business Musings: Kickstarter Stress

Within the first hour, Dean and I knew that the current Kickstarter would be a success. The Kickstarter had been live for about ten minutes when the first backer joined the campaign. That was fast. Still, we didn’t expect the Kickstarter to fund in less than 20 hours. That surprised us so much we only have one stretch goal listed. For those of you who […]

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Business Musings: Critical Voice

For years, Dean and I have taught that the critical voice is the enemy of the creative voice. I actually use a diagram when I teach that illustrates the point. It comes from this observation: Human beings crave stories. We do most everything in storytelling form. Learning often comes in the form of storytelling. If were lucky enough as children to have literate parents, they […]

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Business Musings: Fun

How To Put The Fun Back Into Your Writing

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The Business Rusch: Where Art Meets Commerce

If you’re a regular reader of this blog, you probably think I make a business decision every time I sit down to write. You might assume that I have audience-tested my ideas and have planned my next works in excruciating market-approved details. And if you think any of that, you would be wrong. When I write, I create, markets be damned. When I’m at my […]

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