Business Musings: How To Build A Brand 2: The Intermediate Stages (Branding/Discoverability)

So when I write these posts, I feel a deep frustration. Because my brand, in almost all of its forms, is extremely messy.

These posts, as I said from the beginning, are for me, writing to myself about all the various things I can do to improve my branding or, in most instances, take control of it.

If I were in the lucky position that most of you indies are in, I could define my Rusch brand from the beginning as something that spans genres, that uses a multitude of styles, that promises quality of a certain type, but never compromises on some things….

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The Business Rusch: Smackdown!!!!!

  The Business Rusch: Smackdown!!!!! Kristine Kathryn Rusch   What passes for American journalism these days loves a good smackdown, and a week ago Monday, the Journalists Who Cover Publishing got one.  On that day, some nervous publishing executives, afraid they wouldn’t get a hot deal, leaked to the press that Amanda Hocking, “darling of […]

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The Business Rusch: More About Midlist Writers (Changing Times Part Thirteen)

The Business Rusch: More About Midlist Writers (Changing Times Part Thirteen) Kristine Kathryn Rusch Two weeks ago, I promised you that I’d tell you why midlist writers will benefit the most from the changes in publishing that we’ve been discussing.  Last week, I stepped out of the model to discuss the rapid change that happened […]

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