Business Musings: The Branding Surprise

Over the weekend, I headed to traditional publishers’ websites and look at their paranormal romance covers only to discover…that the damn books are branded like urban fantasy or like an E.L. James knockoff or like a cookbook or travelogue. All of this points out a huge problem in the paranormal romance genre. There’s nothing that screams modern paranormal romance. Believe me when I tell you that readers look for such things.

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The Business Rusch: Found Information

I keep storing up links and information to share on this blog. I always imagine those bits of found knowledge will become a column all by themselves, but some are too short and self-explanatory for that. Others simply reinforce things I’ve discussed in previous blog posts. So, I’ve decided to do an information round-up this week with some of the flotsam and jetsam from my […]

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