Business Musings: The Branding Surprise

Over the weekend, I headed to traditional publishers’ websites and look at their paranormal romance covers only to discover…that the damn books are branded like urban fantasy or like an E.L. James knockoff or like a cookbook or travelogue. All of this points out a huge problem in the paranormal romance genre. There’s nothing that screams modern paranormal romance. Believe me when I tell you that readers look for such things.

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The Business Rusch: The Biggest News of The Summer

The marvelous Tom Dupree, one of the best people I’ve ever worked with in traditional publishing, wrote a great blog last month.  In it, he claims that the biggest news of the summer so far, maybe even the biggest news of the year, isn’t the fact that Apple lost the anti-trust lawsuit the Justice Department […]

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