To do modeling for the next year of your business, you need to be as clear-eyed as possible. You should research trends for your business for similar economic times, if you can.
Then you figure out as best you can what your future will be.
Here’s how you do it.
In August, I noted a slowdown in all of our businesses, from the retail stores we own to the books we sell online to the willingness of people to sign up for online workshops.
I figured that this 2016 election was so vituperative and consumers were so spooked, they weren’t spending money, and this was unusual. So I investigated. What I discovered was very different from my expectations.