The Business Rusch: The Old Ways Part 2 (or Discoverability Part 4 Continued)

Last week, I wrote a blog about the way traditional publishers market bestselling books. Most writers, indie published and traditionally published, mimic what traditional publishers do for their bestsellers. Unfortunately, traditional publishers put very little thought into their promotions. As long-time traditionally published bestseller (who happened to be a salesman before he became a writer) stated in his response to last week’s blog: Publishing is […]

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The Business Rusch: The Way We Were

The Business Rusch: The Way We Were Kristine Kathryn Rusch Fascinating, fascinating week for me—and a rather insane one at that. I finished a novel whose deadline got pushed back after our friend Bill died because I knew my time would be limited. For those of you who don’t know, Bill left Dean as the executor of his estate, so we dealt with a lot […]

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