The Business Rusch: Generational Divide

When I was taking classes in the craft of fiction, everyone—from established professional writers to English professors—recommended that a writer never ever say that a character looked like a famous actor. No “he resembled a young Orson Welles” or “she dressed like Claudette Colbert.” Not only was it lazy writing—the Gurus said—but, more importantly, there […]

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The Business Rusch: Surprise! (Discoverability Part What The…?)

Yes, it’s Tuesday. Yes, the Business Rusch usually appears on Thursday. And that’s the point. I caught you off-guard. I broke the regular weekly schedule, and made some of you take notice. The rest of you, who will discover this on Thursday or on the weekend, won’t be as surprised. Or maybe you will, wondering […]

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