Business Musings: Brand Image (Branding/Discoverability)

The publishing industry has been shifting since 2009. Indie publishing has become a force since 2011 or so. At first, we writers made our work available, but the things that worked six years ago don’t work now. The problem is that the marketing gurus for writers are just other writers with an okay idea. As […]

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Business Musings: How To Build A Brand: The Early Stages (Branding/Discoverability)

When I do marketing posts, they tend to freak my loyal readers out. Sometimes, the posts freak me out too. What writers want from marketing blogs are simple suggestions that boil down to this: Do x, y, and z, and you’ll get these fantastic results! Only it doesn’t work that way. Or rather, it doesn’t […]

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Business Musings: What Traditional Publishing Learned in 2014

I want to say nothing, but that’s not true. Traditional publishers learned a lot these past few years, and in 2014, started putting their knowledge into action. Over the next few weeks, I’ll do the traditional media thing, and provide you with my own sort of year in review. All of it will focus on […]

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The Business Rusch: The Old Ways Part 2 (or Discoverability Part 4 Continued)

Last week, I wrote a blog about the way traditional publishers market bestselling books. Most writers, indie published and traditionally published, mimic what traditional publishers do for their bestsellers. Unfortunately, traditional publishers put very little thought into their promotions. As long-time traditionally published bestseller (who happened to be a salesman before he became a writer) […]

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