Business Musings: Content, Content, Content (Hollywood Part 2)

A few weeks ago, I got a survey from the Global Licensing Group, the people in charge of the Las Vegas Licensing Expo. They wanted to know my opinion (and probably hundreds of other people’s opinions) about content. Is it important? Why is it important? How should I/we/they handle it? Oh, and am I a content provider (licensor) or someone who licenses content (licensee)? I […]

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Business Musings: Paradigm Shift (Rethinking The Writing Business Part 16)

I knew, when we planned this year’s Business Master Class, that bringing in a representative from the Global Licensing Group would be essential for the business-minded writers who were attending. I did not realize how essential. One of the reasons it was so essential was Deidre Manna-Bratten herself. She came in as prepared as a non-writer could be to explain licensing to a bunch of […]

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