Business Musings: Types of Brands (Branding/Discoverability)

I’ve been talking to myself lately. Actually, I’ve been talking back to podcasts, vlogs, and emails. Ever since I said I would be doing a series on branding, I’ve gotten links to great branding tips. (Please, keep them coming.) Every single link I received that dealt with branding from a writer’s perspective talked about cover […]

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The Business Rusch: Branding (Discoverability Part 6)

Last week, I got taken to task all over writer communities on the internet (and probably in writers’ group meetings as well) for telling writers with only one or two books out not to worry about promotion. The response I got in the comments to last week’s blog were mild compared to the vitriol my […]

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The Business Rusch: Watching The Numbers

 I should never read the comments on other people’s writing information blogs. The comments discourage me, generally for one of two reasons. If the blog is about traditional publishing, and the authors are traditionally published only with no desire to change, I get discouraged at the amount of misinformation. If the blog is about indie […]

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The Business Rusch: The End of the Unprofessional Writer

On July 24, 2012, Canada’s The Globe and Mail published an article titled, “There Will Be No More Professional Writers in The Future.”  The article cites a number of writers, from the ubiquitous Scott Turow to Ewan Morrison who, The Globe and Mail thoughtfully tells me, is “an established British writer.” Morrison says that the advances […]

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The Business Rusch: A Tale of Two Royalty Statements

Today I had hoped to write a blog about something other than traditional publishing contracts, but events have conspired against me.  Cory Doctorow published a column on Publishers Weekly’s website about a new contract demand that might be coming from Hachette. Apparently, Hachette has decided to ensure that all of its e-books have some sort of DRM. […]

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The Business Rusch: The End of Reversion Clauses (Deal Breakers 2012)

Dean Wesley Smith and I have spent a good part of this summer teaching, as well as talking to other professional writers. One thing we discuss is the history of the business because it helps us understand how we got to where we are. In the beginning, publishing was a handshake operation. Writers and publishers […]

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