Business Musings: The Big Five (2017 in Review)

This post is for the hybrid writers, the ones who want to be part indie and part traditional.

What will you get if you go with the Big Five? Not money. Your book might become a Netflix series. You might become a household word. And you’ll probably still need your day job.

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Business Musings: Types of Brands (Branding/Discoverability)

I’ve been talking to myself lately. Actually, I’ve been talking back to podcasts, vlogs, and emails. Ever since I said I would be doing a series on branding, I’ve gotten links to great branding tips. (Please, keep them coming.) Every single link I received that dealt with branding from a writer’s perspective talked about cover branding. Lots of great information in each and every one […]

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Business Musings: Churning It Out

Toward the end of a pretty good Entertainment Weekly article about the romance side of the publishing industry, this sentence appears: [Bella Andre]’s a naturally fast writer — on average she churns out four to six books a year — and she released the first one in June 2011. Before we get to the reason I’m telling you about that sentence, let me say one […]

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The Business Rusch: Branding (Discoverability Part 6)

Last week, I got taken to task all over writer communities on the internet (and probably in writers’ group meetings as well) for telling writers with only one or two books out not to worry about promotion. The response I got in the comments to last week’s blog were mild compared to the vitriol my poor name got subjected to on the private message boards. […]

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The Business Rusch: Found Information

I keep storing up links and information to share on this blog. I always imagine those bits of found knowledge will become a column all by themselves, but some are too short and self-explanatory for that. Others simply reinforce things I’ve discussed in previous blog posts. So, I’ve decided to do an information round-up this week with some of the flotsam and jetsam from my […]

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The Business Rusch: No Reader Left Behind

From 1991 to 2009, my entire career was about the failure to get my books to the readers who wanted them. Every week, I’d get a letter or an e-mail from a fan: Dear Ms. Rusch, Did you know that the fourth book of your Fey series is impossible to find? Do you have an extra copy you can send me? I’d happily pay for […]

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The Business Rusch: Watching The Numbers

 I should never read the comments on other people’s writing information blogs. The comments discourage me, generally for one of two reasons. If the blog is about traditional publishing, and the authors are traditionally published only with no desire to change, I get discouraged at the amount of misinformation. If the blog is about indie publishing, I get discouraged because successful indie publishing writers think […]

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The Business Rusch: The End of the Unprofessional Writer

On July 24, 2012, Canada’s The Globe and Mail published an article titled, “There Will Be No More Professional Writers in The Future.”  The article cites a number of writers, from the ubiquitous Scott Turow to Ewan Morrison who, The Globe and Mail thoughtfully tells me, is “an established British writer.” Morrison says that the advances he’s received from traditional publishers have been slashed to the […]

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The Business Rusch: A Tale of Two Royalty Statements

Today I had hoped to write a blog about something other than traditional publishing contracts, but events have conspired against me.  Cory Doctorow published a column on Publishers Weekly’s website about a new contract demand that might be coming from Hachette. Apparently, Hachette has decided to ensure that all of its e-books have some sort of DRM. That’s an acronym for Digital Rights Management which is just […]

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The Business Rusch: The End of Reversion Clauses (Deal Breakers 2012)

Dean Wesley Smith and I have spent a good part of this summer teaching, as well as talking to other professional writers. One thing we discuss is the history of the business because it helps us understand how we got to where we are. In the beginning, publishing was a handshake operation. Writers and publishers were often friends who lived and worked in the same […]

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