From the moment I started writing these weekly business blogs, I covered the attitudes of online retailers who wondered how they could appeal to customers. If the company was big, like Amazon or Walmart, consumers shopped online when they trusted the website or knew that their information would be safe. I’m resisting the urge to put in quotes around trust and safe, because that attitude […]
Business Musings: Heads, Sand, and Traditional Publishing (Fear-Based Decision-Making Part 4)
Something fascinating happened on the way to writing this blog post. The Big Four TV networks held their upfronts. And, as the Hollywood Reporter writes in their coverage, “What a difference a year (and a global pandemic) makes.” In the past, the upfronts were where network television sold their fall shows to advertisers. The list would come out, big stars would schmooze the advertising reps, […]
Business Musings: Sales (Planning For 2019 Part 2)
The biggest issue for the latter half of 2018 was book sales. Indies and traditional publishers both complained that book sales were down, and that a crisis was imminent. Their ideas of crisis were different, but they come from a similar source, which is the current state of disruption in the publishing industry. I wrote about where we stand on the macro level in the […]
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