The Business Rusch: More Passive Marketing (Discoverability Part 8)

 This week, Hugh Howey put a funny post on his website. Titled “One-Man Operation,” Hugh’s post profiles—if you want to call it that—the man who runs Nautilis Publishing in Taiwan. Nautilis publishes Hugh, and according to the post, has existed since 2010, and has done two books per year. They’re always bestsellers. Hugh says his […]

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The Business Rusch: The Logic Behind Self Publishing

Every morning, I read two or three newspapers on my iPad. One of those papers, The Los Angeles Times, has continued to showcase an editorial about the “death” of the self-published author. (I refuse to link to this thing; look it up yourself if you’re curious.) Okay, the article’s not really the death of the […]

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The Business Rusch: Fearless Inventories

First, an anecdote: It comes from the November issue of Vanity Fair. The magazine published an excerpt—if that’s the right word—from Truman Capote’s legendary unfinished novel, Answered Prayers. In an accompanying article, Sam Kashner describes the history of the novel, why it remained unfinished from the 1960s to Capote’s death in 1984, and how it […]

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