Business Musings: How To Build A Brand 2: The Intermediate Stages (Branding/Discoverability)

So when I write these posts, I feel a deep frustration. Because my brand, in almost all of its forms, is extremely messy.

These posts, as I said from the beginning, are for me, writing to myself about all the various things I can do to improve my branding or, in most instances, take control of it.

If I were in the lucky position that most of you indies are in, I could define my Rusch brand from the beginning as something that spans genres, that uses a multitude of styles, that promises quality of a certain type, but never compromises on some things….

Continue Reading

The Business Rusch: Deal Breakers

The Business Rusch: Deal Breakers Kristine Kathryn Rusch For the bulk of my thirty-year career in publishing, the industry has remained the same.  In fact, the industry hadn’t changed much since the end of the Second World War.  Oh, there were changes—the rise of mass market paperbacks, the decline of the slick magazines, the introduction […]

Continue Reading