Business Musings: Niche Marketing Part One

For an audio version of this blog, click here. Niche marketing has existed since the beginning of marketing. Back in the day, though, companies didn’t call it “niche” marketing. These places marketed to their category or their type. The idea that something could be marketed to everyone was a mid-20th century idea, bolstered by television. […]

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Business Musings: Amazon: Year in Review Part 5

I used to be quite dismissive of the usefulness of the 20Booksto50K conference. Pre-pandemic, 20Books was all about Amazon, Kindle, Kindle Select, and making money on page reads. Great money, for a few folks who learned to manipulate Amazon’s algorithms. Good money, for some who went exclusive to Amazon and manipulated the algorithms. Okay money, […]

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Business Musings: Tea Leaves: Year in Review 2022 Part 4

I started this year’s Year in Review blogs with traditional publishing partly because that Department of Justice anti-trust case produced such juicy tidbits that I couldn’t ignore them, and partly because I have always started with traditional publishing. Back in the day, I saw all of us (writers, readers, and publishers) as creatures that emerged […]

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