Business Musings: Art (Rethinking The Writing Business Part Six)

The eagle-eyed among you will note that we changed the cover of the brand-new Kristine Grayson release about two weeks after the book came out. Allyson Longuiera, the publisher of WMG and our designer, discusses the reasons why in her blog of a few weeks ago. The short version is really simple: the art on the cover appeared on another book first. Another fairy tale […]

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Business Musings: Inventory (Rethinking The Writing Business Part Four)

At WMG Publishing, they call me Tom Hanks in The Room. What they’re referring to is the movie Big, in which 13-year-old Tom Hanks works for a toy company. He’s the guy in the room, playing with toys, and saying, “Wouldn’t it be cool if the toy did this? And that? And what about a different toy that does this and that?” I can come […]

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Business Musings: The Growing Importance of Intellectual Property (Planning For 2019 Part 6)

If you don’t understand copyright and you consider yourself a professional writer, then you do not understand the business you are in. If you have published a novel, traditionally or indie, and you do not understand copyright, you are volunteering to get screwed over and over and over again. I say this often, and I’m saying it loudly again, because the trend for 2019 and beyond is that every organization you do business with will try to take a piece (if not all) of your copyright on each and every one of your projects.

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Business Musings: Copyright Savvy

Gloria and Emilio Estefan have an estimated net worth of 700 million dollars. Jimmy Buffett has an estimated net worth of 550 million dollars. What do those artists have in common? They kept control of the copyrights to their songs. They maintained control of those copyrights starting in the 1970s, when other musicians signed away those rights because they were told that to keep those […]

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Business Musings: Stealing Intellectual Property (Contracts/Dealbreakers)

I just had the most illuminating conversation. I had been consulting with someone about one of the TV deals I’m currently negotiating. I had run into a situation I had never encountered before, and I needed help evaluating it. No one I knew personally could help me. Either my good friends had not done a TV deal in years or they had let their agent […]

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Business Musings: I Spent Decades Developing My IP (Contracts/Dealbreakers)

I was trained in traditional publishing, where writers go begging for opportunity. Writers are taught to beg, from professors (let me into your class!) to critique groups (is my writing good enough?) to agents (will you take me on?) to publishers (will you buy my book?).

We’re not trained to value what we’ve built.

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Business Musings: Prince, Estates, and The Future (Contracts/Dealbreakers/Estates)

Last week, the death of Prince hit me hard. I was in the middle of teaching the Romance Workshop, here on the Oregon Coast, and working my tail off. A satellite radio station that I always listen to had breaking news—something they never do (which is why I listen to them)—that I could barely hear. I heard “prince” and “died” and “young” so I’m wondering […]

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The Business Rusch: A Paradigm Shift (Discoverability Kinda)

As many of you already know, I write out of order. It is, perhaps, the most irritating part of my own writing process—at least to me. Fortunately, this new world of publishing really works for someone like me. Everything I write is not set in stone. I can move the pieces around when I’m done. Why am I starting like this? The clue is in […]

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The Business Rusch: Want To Be Read 100 Years From Now? Here’s How.

So, you want to be an artist. You want to be one of those writers everyone has read, even though you’re long dead. You want your work in libraries, on bookstore shelves, and in digital format. You want professors to assign your work, or kids to sneak that “crap” that everyone decries but everyone loves. There are two very simple ways to do this: 1. […]

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