Business Musings: Brand Loyalty 2 (Branding/Discoverability)

Marketing firms, economics departments in universities, and many high-end retailers spend a lot of time thinking about how to build brand loyalty. As I researched this piece, I found articles that promised 11 ways to build brand loyalty! 15 ways to build brand loyalty! 5 ways to build brand loyalty! And so on. Most of these ways are completely different from each other, and have little to do with each. Most of the people writing about brand loyalty online are doing so to get you to hire them to build your brand. Ignore all that. I’m going to.

Instead, I’m going to focus on a few ways that show up in all of the articles, and then I’ll tailor those ways to writers.

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Business Musings: Obsession, Delusion, and Writing

I’m sure you’ve all seen the first. Stephen King wrote one of his every-five-years or so essays defending the prolific writer. His essays are always a little defensive, because he’s writing for the literary crowd, and always a little perplexed, as if he’s not sure why people complain when someone writes fast. (I’m perplexed about that too.)

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The Business Rusch: The End of the Unprofessional Writer

On July 24, 2012, Canada’s The Globe and Mail published an article titled, “There Will Be No More Professional Writers in The Future.”  The article cites a number of writers, from the ubiquitous Scott Turow to Ewan Morrison who, The Globe and Mail thoughtfully tells me, is “an established British writer.” Morrison says that the advances […]

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