Business Musings: Ghostwriting, Plagiarism, and The Latest Scandal

Recently, I’ve been getting a lot of questions from interviewers that I have never gotten before. They ask, “Are you going to join the latest trend and hire ghostwriters to put out more books in your series?” So far, I have managed to refrain (at least on podcasts) from responding, “Are you fucking kidding me?” […]

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Business Musings: Shifting Attitudes (Planning For 2019 Part 7)

This is my final post in the series, because otherwise I’ll be spending the rest of my life reviewing 2018 and looking toward 2019—while 2019 is passing me by. 2018 marked the crossover moment in the disruption in publishing where we firmly left the old model and accept the new model as normal. Old industries […]

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Business Musings: How To Build A Brand 2: The Intermediate Stages (Branding/Discoverability)

So when I write these posts, I feel a deep frustration. Because my brand, in almost all of its forms, is extremely messy.

These posts, as I said from the beginning, are for me, writing to myself about all the various things I can do to improve my branding or, in most instances, take control of it.

If I were in the lucky position that most of you indies are in, I could define my Rusch brand from the beginning as something that spans genres, that uses a multitude of styles, that promises quality of a certain type, but never compromises on some things….

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Business Musings: Authors Guild 2016 Letter

I want to support what the Authors Guild is doing here. I really do. I believe this “conversation” needs to commence. Writers—particularly writers of the Take Care of Me school—need to understand that their publishers and their agents are not their friends. Those two entities are in business for themselves and will devise contract terms to benefit them. But…

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The Business Rusch: The Old Ways (Discoverability Part 4)

Here’s how writers decide to market their books: They read blogs and articles, which tell them the best thing to do. Or, they mimic what they’ve seen other authors do. Or, they try to act like big traditional publishers, by funding their own book tours and doing signings. I’d say that’s no way to run […]

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