Before I get into the rant that I know this post will become, let me state my credentials. In addition to my work as a writer, I am a multiple-award-winning editor. I have edited short fiction and novels since 1986. I have trained copy editors, not just for the magazines I edited, but also for major publishing companies. I have saved books destroyed by line […]
So when I write these posts, I feel a deep frustration. Because my brand, in almost all of its forms, is extremely messy.
These posts, as I said from the beginning, are for me, writing to myself about all the various things I can do to improve my branding or, in most instances, take control of it.
If I were in the lucky position that most of you indies are in, I could define my Rusch brand from the beginning as something that spans genres, that uses a multitude of styles, that promises quality of a certain type, but never compromises on some things….
Here’s how writers decide to market their books: They read blogs and articles, which tell them the best thing to do. Or, they mimic what they’ve seen other authors do. Or, they try to act like big traditional publishers, by funding their own book tours and doing signings. I’d say that’s no way to run a business, but honestly, that’s how traditional publishers have run […]
I am currently writing three books at once. I know, I know, some of you believe that’s not unusual for me, but it is. Usually I focus on one thing and wrestle it to the ground before moving onto something else. These three books are one thing. They’re in one of my series, and for a few weeks, I was struggling to write the next […]
A week ago Sunday, one of our local booksellers, Sheldon McArthur of North by Northwest Books, tossed me the April 22, 2013 Publishers Weekly. The issue has a good review of my upcoming Kris DeLake novel, A Spy To Die For, but it turns out that wasn’t why Sheldon gave me the PW. He gave it to me to see my reaction to the ad […]
The last two weeks have been quite a revelation for me. My post on perfection led to last week’s post about writing workshops/writing culture, and even then, it wasn’t until the comment sections of both blogs that I realized just how prevalent the whole writing problem thing is. What I consider to be “the whole writing problem thing” is this: writers have never learned how to […]
The Business Rusch: Sneaky Growth Kristine Kathryn Rusch My website crashed just over a week ago, through no fault of my own. My ISP had a catastrophic server meltdown that took more than 36 hours to fix. I had a startling realization in those 36 hours. This website has become an important part of my business. Now, to many of you, that’s a well, […]
The Business Rusch: Why Not? Kristine Kathryn Rusch On TV’s most popular drama series, NCIS, the main character, Leroy Jethro Gibbs, walks through the office, and if he hears a stupid statement, he slaps the speaker on the back of the head. Now, this is fiction, mind you. In any real office, military or not, he’d probably be fired, brought up on charges, or forced […]