Recently, I’ve been getting a lot of questions from interviewers that I have never gotten before. They ask, “Are you going to join the latest trend and hire ghostwriters to put out more books in your series?” So far, I have managed to refrain (at least on podcasts) from responding, “Are you fucking kidding me?” and simply say, “No, I’m too much of a control […]
This is my final post in the series, because otherwise I’ll be spending the rest of my life reviewing 2018 and looking toward 2019—while 2019 is passing me by. 2018 marked the crossover moment in the disruption in publishing where we firmly left the old model and accept the new model as normal. Old industries (like traditional publishing) are still grappling with the new, but […]
I think the moment writers dream of being published, they have the same wish. They want to write the books of their heart. They want those books to reach a vast audience, and they want someone else to worry about doing all the things that turn a book from a rectangular object on a shelf into a vast global empire a la Harry Potter. Most […]
Before I get into the rant that I know this post will become, let me state my credentials. In addition to my work as a writer, I am a multiple-award-winning editor. I have edited short fiction and novels since 1986. I have trained copy editors, not just for the magazines I edited, but also for major publishing companies. I have saved books destroyed by line […]
So when I write these posts, I feel a deep frustration. Because my brand, in almost all of its forms, is extremely messy.
These posts, as I said from the beginning, are for me, writing to myself about all the various things I can do to improve my branding or, in most instances, take control of it.
If I were in the lucky position that most of you indies are in, I could define my Rusch brand from the beginning as something that spans genres, that uses a multitude of styles, that promises quality of a certain type, but never compromises on some things….
Here’s how writers decide to market their books: They read blogs and articles, which tell them the best thing to do. Or, they mimic what they’ve seen other authors do. Or, they try to act like big traditional publishers, by funding their own book tours and doing signings. I’d say that’s no way to run a business, but honestly, that’s how traditional publishers have run […]
I am currently writing three books at once. I know, I know, some of you believe that’s not unusual for me, but it is. Usually I focus on one thing and wrestle it to the ground before moving onto something else. These three books are one thing. They’re in one of my series, and for a few weeks, I was struggling to write the next […]
A week ago Sunday, one of our local booksellers, Sheldon McArthur of North by Northwest Books, tossed me the April 22, 2013 Publishers Weekly. The issue has a good review of my upcoming Kris DeLake novel, A Spy To Die For, but it turns out that wasn’t why Sheldon gave me the PW. He gave it to me to see my reaction to the ad […]