Business Musings: Time and Licensing (Licensing/Contracts)

I’ve spent much of the past week on licensing for my Diving Universe. Some of this is because of the Kickstarter we’re running right now. Kickstarters can garner a lot of attention for a project, the kind of attention you can’t get anywhere else. (If you want to know more about that, and what else Kickstarters can do for your writing, then sign up for […]

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Business Musings: Fear And Publishing

A fascinating thing happened in the two quiet weeks of the holiday season. Dean and I worked on a publishing challenge, and we learned something by doing so. We always learn when we teach. Always. And Dean loves challenges. Me, not so much. I set my own writing challenges because if someone else tells me what to do with my writing, I find a way […]

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The Business Rusch: The All-Important Fan Base

I spent the holidays seeing movies. I expected to relax. I did not expect to find a blog topic, but I did. Two of the movies I saw, Jack Reacher, and The Hobbit: An Unexpected Journey, came from books. Both films had a different approach to the book’s fan base.  In one case, it might pay off. In another, it didn’t. For months, I have […]

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