The Business Rusch: The All-Important Fan Base

I spent the holidays seeing movies. I expected to relax. I did not expect to find a blog topic, but I did. Two of the movies I saw, Jack Reacher, and The Hobbit: An Unexpected Journey, came from books. Both films had a different approach to the book’s fan base.  In one case, it might pay off. In another, it didn’t. For months, I have […]

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