Recommended Reading List: February, 2023

Chronic illness flared—well, actually announced its presence quite dramatically—so I was sick for a week, which put me behind on almost everything. I got a lot of reading done, including some that I was supposed to do, but did not write up the Recommended Reading List at all. Then I did other things to cope with being behind, and this was the one thing I […]

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Business Musings: Define Your Target Audience: The Early Stages (Branding/Discoverability)

  I love this blog. I love it because you readers make it so much better with your questions and comments. Last week, I wrote about the early stages of building a brand.  In that post is something that seems pretty straightforward to me—define your target audience. Some of you remarked in the email and the comments that you’ve been struggling with this one thing […]

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