Business Musings: Brand Image (Branding/Discoverability)

The publishing industry has been shifting since 2009. Indie publishing has become a force since 2011 or so. At first, we writers made our work available, but the things that worked six years ago don’t work now. The problem is that the marketing gurus for writers are just other writers with an okay idea. As […]

Continue Reading

The Business Rusch: Writers-The Overview (Changing Times Part Seven)

The Business Rusch: Writers—The Overview (Changing Times Part Seven) Kristine Kathryn Rusch I’ll be honest with you:  I would not have started this series on the changes in the publishing industry if I had known how much bizarre e-mail it would generate for me.  I hadn’t realized that I had entered an area that for […]

Continue Reading