This year, I found the spring television upfronts oddly exciting. A lot is changing in the media landscape, so much that I have trouble keeping up. Plus, as you all know, my summer was filled with moving and a boatload of deadlines. But a phrase inspired by the upfronts kept going through my mind. As I mentioned in “Heads, Sand, and Traditional Publishing,” part of […]
Business Musings: Heads, Sand, and Traditional Publishing (Fear-Based Decision-Making Part 4)
Something fascinating happened on the way to writing this blog post. The Big Four TV networks held their upfronts. And, as the Hollywood Reporter writes in their coverage, “What a difference a year (and a global pandemic) makes.” In the past, the upfronts were where network television sold their fall shows to advertisers. The list would come out, big stars would schmooze the advertising reps, […]
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