Business Musings: Expand Your Target Audience 2: Slow Growth (Branding/Discoverability)

  Writers always believe that they can become a bestseller if they only goose their sales properly. I actually had a brand-new writer scream at me once about this very thing. Back in the early days of Amazon’s Kindle, she had “sold” 50,000 copies of her only novel by giving it away for free. “I’ll […]

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Business Musings: Newsletters and Discoverability

I promised in the comments of last week’s blog that I’d write about newsletters. Except for mentions and brief discussion in blogs on other topics, I really haven’t discussed newsletters much. In my book Discoverability, I list newsletters as one of the minimal things a writer should do (in addition to a static website and […]

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Business Musings: Because…September

I’m great with schedules. I have a dozen calendars, all with great purpose. I have a computer calendar that notifies me of deadlines and future projects.

It all works—when I have writing deadlines. I set it up for traditional publishing writing deadlines. I have never put promotion on my calendar. Ever. Because I do the minimal amount.

But this fall, failing to put even the most minimal promotion on my calendar has led to a series of problems.

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