The Business Rusch: Marketing And Readers (Discoverability Part Who Knows)

Here’s the great thing about writing this nonfiction series in public: you folks let me know when I’m not being clear or if there’s something I need to explain. I’ve worked in so many aspects of business, and owned so many different kinds of companies, that some of the knowledge I have which I take for granted most people don’t understand at all. This past […]

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The Business Rusch: No Reader Left Behind

From 1991 to 2009, my entire career was about the failure to get my books to the readers who wanted them. Every week, I’d get a letter or an e-mail from a fan: Dear Ms. Rusch, Did you know that the fourth book of your Fey series is impossible to find? Do you have an extra copy you can send me? I’d happily pay for […]

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