Business Musings: Brand Image (Branding/Discoverability)

The publishing industry has been shifting since 2009. Indie publishing has become a force since 2011 or so. At first, we writers made our work available, but the things that worked six years ago don’t work now. The problem is that the marketing gurus for writers are just other writers with an okay idea. As I’ve said all along, we writers must accept that we’re […]

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The Business Rusch: Bestselling Writers Continued (Changing Times Part 9)

The Business Rusch: Bestselling Writers Continued (Changing Times Part Nine) Kristine Kathryn Rusch It’s dark and raining and cold, prime winter weather here on the Oregon Coast.  I have a hot mug of tea beside me, and holiday music on the stereo (iPod dock, if you want accuracy).  I have 50 to 100 pages to go on my current novel, and I’d like to finish […]

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