I know some of you worried after the first post about the licensing business that you wouldn’t be able to do any of this until you were famous, or until your project is as big as Game of Thrones. That’s incorrect. You can do it as a relative unknown with a brand-new project, if you go about it correctly.
When a writer dies, usually one of three things happens to her writing estate: It goes dormant. This is the most common thing. Most heirs have no idea how to deal with the mass of writing and published materials left over. The heirs might noodle with it for a while, but after that, they’ll accidentally or maybe even purposely forget about it. It gets subsumed […]
An introduction to the Licensing Expo blogs that will appear here all summer long.
As I write this, the Las Vegas Licensing Expo is over three weeks away. When this goes live, it’s less than a week away. The expo, which is the biggest of its kind in the world, puts licensors together with licensees, and allows people with intellectual property to perhaps license it to someone who wants to produce some kind of derivative work. If you didn’t […]
We are at the tailend of what I like to call the messy middle of the Diving Universe Kickstarter. Every Kickstarter has a pattern. It goes well in the beginning—almost a straight upward trajectory if you’re graphing it. And then it plateaus. If you’re lucky, the Kickstarter has another growth spurt before funding. And if you’re really lucky, there’s another growth spurt at the very […]
I think the moment writers dream of being published, they have the same wish. They want to write the books of their heart. They want those books to reach a vast audience, and they want someone else to worry about doing all the things that turn a book from a rectangular object on a shelf into a vast global empire a la Harry Potter. Most […]