Business Musings: Longevity: Licensing Expo 2022

After a tumultuous two weeks, I’m returning to my blogs about the Las Vegas Licensing Expo, held in May of this year. Because I had an unexpectedly rocky start to June (chronic health fun), I wasn’t able to write the planned second blog about the longevity of licensed properties on the day that I planned. Probably a good thing, when looked at with a cold […]

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Business Musings: Licensing Expo 2022

The Las Vegas Licensing Expo happened in person for the first time since 2019.  We attended, along with 12 writers from our classes, and a number of colleagues and friends. WMG Publishing had quite a presence, since Allyson Longuiera came as well. This was her first licensing expo, but it won’t be her last. Nor will it be ours. I’ll write a blog or two […]

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