Trying to wrap my brain around the possibilities for growth in the digital sphere hurts. Seriously. Because the markets are so big and the opportunities so vast that I’m not capable of grasping it all. For a long time, the digital divide wasn’t just generational. It was also location-based. When the Kindle came into being and reader after reader discovered ebooks, the early focus was […]
The biggest issue for the latter half of 2018 was book sales. Indies and traditional publishers both complained that book sales were down, and that a crisis was imminent. Their ideas of crisis were different, but they come from a similar source, which is the current state of disruption in the publishing industry. I wrote about where we stand on the macro level in the […]
It is no longer possible for an independent bookseller in the United States to remain in business based on in-store book sales alone. Okay, maybe a handful are doing it in high traffic areas with low rents, but not many at all. The old way is no longer the new way, and unless the bookseller understands that, the bookstore goes out of business.
But readers do want their paper books. And readers love browsing bookshelves. Sometimes readers “window,” meaning they look at books on the shelves, then order them online. Readers recognize that they will discover books that are new to them in person more often than they’ll discover them while shopping online. So book people venture into any place with books.