Business Musings: The Problem With Skimping (Niche Marketing Part 8)

For an audio version of this post, please click here. I had nearly a dozen conversations in July with writers who told me why they did not use Shopify for their online store. Instead, these writers used dated products that were the Big Thing in 2015 or freebies from the web (which is scary, when […]

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Business Musings: One Thing. Maybe One And A Half. (Niche Marketing Part 5)

To get a free audio version of this post, click here. This little niche marketing series continues, and what we need are examples. Fortunately, I have them. Note: if you’re new to this series, please go back and start with the first post. In the second part of this series, I listed the various books […]

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Business Musings: A Few General Marketing Strategies (Niche Marketing Part 4)

For A Free Audio Version of This Blog, Click Here. At the risk of overwhelming you all, I’m going to discuss strategies for niche marketing before I get specific. Please note that this is the fourth post in a series on niche marketing. Please look at the previous three posts so that you know where […]

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Business Musings: A Few Benefits of Niche Marketing (Niche Marketing Part 3)

For an audio version of this blog, click here. I dithered a lot before starting this post. I wanted to show you how to pare that long list of mine that I featured in the previous blog down into something manageable, to show how niche marketing is done in an effective manner. But I couldn’t […]

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Business Musings: One Thing Versus Many (Niche Marketing Part Two)

For an audio version of this blog, click here. This summer, we have finally decided to revamp a number of things about our business. Dean and I started WMG Publishing over 13 years ago, and based it on the traditional publishing model. Back then, we didn’t see that traditional publishing would make itself mostly irrelevant. […]

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Business Musings: Niche Marketing Part One

For an audio version of this blog, click here. Niche marketing has existed since the beginning of marketing. Back in the day, though, companies didn’t call it “niche” marketing. These places marketed to their category or their type. The idea that something could be marketed to everyone was a mid-20th century idea, bolstered by television. […]

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Business Musings: Advertising: The Year in Review Part 6

2022: The year that advertising stopped working. That’s not true, but it feels true. Conversations at the 20Booksto50K conference were all about the broken ad revenues, and the inability to goose algorithms. BookBub ads don’t seem as effective. Newsletter campaigns aren’t working. And what happened to all the book bloggers? Nothing seemed to get a […]

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