The Business Rusch: The Old Ways (Discoverability Part 4)

Here’s how writers decide to market their books: They read blogs and articles, which tell them the best thing to do. Or, they mimic what they’ve seen other authors do. Or, they try to act like big traditional publishers, by funding their own book tours and doing signings. I’d say that’s no way to run a business, but honestly, that’s how traditional publishers have run […]

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The Business Rusch: The Biggest News of The Summer

The marvelous Tom Dupree, one of the best people I’ve ever worked with in traditional publishing, wrote a great blog last month.  In it, he claims that the biggest news of the summer so far, maybe even the biggest news of the year, isn’t the fact that Apple lost the anti-trust lawsuit the Justice Department brought against it, or even that Barnes & Noble continues […]

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