Business Musings: Direct: The Year in Review Part 8

On January 6, 2023, Michael W. Lucas made a rather important announcement on his blog. He wrote, in all caps: AMAZON IS NO LONGER MY BIGGEST INCOME SOURCE. It’s not that he added a consulting business to his writing income, or started doing in-person speaking gigs. He didn’t get a day job. Instead, he’s been, in his words, disintermediating. He’s been consciously moving his readers […]

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