Believe it or not, there’s some great news in 2020. Reading became cool again. With all the other distractions shut down and people stuck inside, they picked up the books they had set aside because they were busy with other things. Most publishers and writers made it easy for readers in the early part of the pandemic, by offering a lot of free content to […]
The biggest issue for the latter half of 2018 was book sales. Indies and traditional publishers both complained that book sales were down, and that a crisis was imminent. Their ideas of crisis were different, but they come from a similar source, which is the current state of disruption in the publishing industry. I wrote about where we stand on the macro level in the […]
A Short Series Introduction For years now, I’ve done a year-end review, examining what happened and where the industry stands. I’ve been having a heck of a time starting this year’s series. At first, I thought it was because I had had such a difficult and disruptive year. But, with the help of my Patreon supporters as well as our annual Business Master Class […]
It is no longer possible for an independent bookseller in the United States to remain in business based on in-store book sales alone. Okay, maybe a handful are doing it in high traffic areas with low rents, but not many at all. The old way is no longer the new way, and unless the bookseller understands that, the bookstore goes out of business.
But readers do want their paper books. And readers love browsing bookshelves. Sometimes readers “window,” meaning they look at books on the shelves, then order them online. Readers recognize that they will discover books that are new to them in person more often than they’ll discover them while shopping online. So book people venture into any place with books.