Business Musings: Data Diving

Writers obsess about how many people they have on their newsletter, whether those names are “good” names, what kind of marketing they should do for those people, what kind of writing they should do because of the newsletter, whether the last marketing campaign brought in “good” names that converted to real dollars, whether five impressions with click-throughs and buys are better than fifty impressions with click-throughs and no buys yet.

If we end up obsessing too much…

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The Business Rusch: Writers: Will Work For Cheap

The Business Rusch: Writers: Will Work For Cheap Kristine Kathryn Rusch Here’s something that has nagged at me since the start of the indie publishing revolution: writers—published writers—dismissing money as a factor in publishing their work. The argument goes like this: Traditionally Published Writer A says she’ll never self-publish. When told that her $5000 advance […]

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The Business Rusch: The Holiday Surprise

The Business Rusch: The Holiday Surprise Kristine Kathryn Rusch  I’m starting this column on Boxing Day because I’m absolutely and utterly buried. December had a lot of real life bumps, including illness, spousal illness, more estate stuff, and some other business things that got in the way of writing. And you should realize: Usually nothing […]

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