Business Musings: Sales (Planning For 2019 Part 2)

The biggest issue for the latter half of 2018 was book sales. Indies and traditional publishers both complained that book sales were down, and that a crisis was imminent. Their ideas of crisis were different, but they come from a similar source, which is the current state of disruption in the publishing industry. I wrote […]

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Business Musings: Taste (or Blaming The Writer)

When I teach craft workshops, one of the things I work on the hardest is teaching writers the difference between taste and “good fiction.” I put “good fiction” in quotes, because there seems to be this belief among most writers and readers that “good fiction” is something quantifiable. Certain books are “good” because they have […]

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Business Musings: Brand Image (Branding/Discoverability)

The publishing industry has been shifting since 2009. Indie publishing has become a force since 2011 or so. At first, we writers made our work available, but the things that worked six years ago don’t work now. The problem is that the marketing gurus for writers are just other writers with an okay idea. As […]

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