A few weeks ago, I teased in my business blog that we would be doing a Kickstarter for our brick-and-mortar bookstore, North by Northwest Books, here on the Oregon Coast. We’ve been planning the Kickstarter since we bought the bookstore in August…
Business Musings: Bookstores (2017 in Review)
It is no longer possible for an independent bookseller in the United States to remain in business based on in-store book sales alone. Okay, maybe a handful are doing it in high traffic areas with low rents, but not many at all. The old way is no longer the new way, and unless the bookseller understands that, the bookstore goes out of business.
But readers do want their paper books. And readers love browsing bookshelves. Sometimes readers “window,” meaning they look at books on the shelves, then order them online. Readers recognize that they will discover books that are new to them in person more often than they’ll discover them while shopping online. So book people venture into any place with books.
The Business Rusch: The Year of The Bookstore
A week ago Sunday, one of our local booksellers, Sheldon McArthur of North by Northwest Books, tossed me the April 22, 2013 Publishers Weekly. The issue has a good review of my upcoming Kris DeLake novel, A Spy To Die For, but it turns out that wasn’t why Sheldon gave me the PW. He gave it to me to see my reaction to the ad […]
Freelancer’s Survival Guide: Advertising Part One
Artwork donated by Pati Nagle. The Freelancer’s Survival Guide: Advertising Part One Kristine Kathryn Rusch I have had this topic in my topics list for nearly a year, but it became relevant just last week when I got my third request to put an ad on my website. For once, I didn’t dismiss the request with a polite note. I actually considered it and as […]
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