The Business Rusch: Blame The Writer

Over the weekend, The Sunday Times of London revealed that mega-bestseller J.K. Rowling published a mystery novel under the pen name Robert Galbraith. The entertainment media and the blogosphere has been having a field day with this—how could they have missed it? Why would this fabulously wealthy woman ever sell a book under a name not her own? Perhaps to get rid of the incredible […]

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