Business Musings: Cultural Change And The Traditional Writer

It’s been a heck of a year. Or two years. Or three. So much has been happening—not just in my life, but in the world—that it’s almost impossible to keep up. And here, in the United States, the news cycle moves so fast that a short story I wrote and sold as science fiction almost a decade ago about updating news features every thirty minutes […]

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The Business Rusch: The All-Important Fan Base

I spent the holidays seeing movies. I expected to relax. I did not expect to find a blog topic, but I did. Two of the movies I saw, Jack Reacher, and The Hobbit: An Unexpected Journey, came from books. Both films had a different approach to the book’s fan base.  In one case, it might pay off. In another, it didn’t. For months, I have […]

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