So…in this world of celebrity and the internet and data at our fingertips, should we even try to keep our business information confidential? The big companies do so. Smaller companies do as well.
Smart business-oriented writers do.
Business Musings: Brand Loyalty 2 (Branding/Discoverability)
Marketing firms, economics departments in universities, and many high-end retailers spend a lot of time thinking about how to build brand loyalty. As I researched this piece, I found articles that promised 11 ways to build brand loyalty! 15 ways to build brand loyalty! 5 ways to build brand loyalty! And so on. Most of these ways are completely different from each other, and have little to do with each. Most of the people writing about brand loyalty online are doing so to get you to hire them to build your brand. Ignore all that. I’m going to.
Instead, I’m going to focus on a few ways that show up in all of the articles, and then I’ll tailor those ways to writers.
Ten Little Fen: A Spade/Paladin Novel
Spade and Paladin find themselves snowed in at a remote sf convention, with a killer on the loose! Get your copy here.
The Chase
The Chase, the latest Diving novel, answers a lot of your questions about the series. It also might cause you to ask a few more. Click here to find out more.
Get Early Copies of the Thursday Business Blog and More!
Rethinking The Writing Business
All the licensing blogs in one volume. Learn how to think about your writing business in a way that will enable you to work smarter, not harder. Get yours here.
A New Edition of A Dangerous Road
For book clubs and reading groups, complete with questions! Go here to order.
